The needs and preferences of our target audience were always in the foreground. Using a combination of methods such as interviews, and usability testing, I collected both qualitative and quantitative data to guide our design choices. By empathizing with users and understanding their goals, pain points and behaviors, I uncovered opportunities for improvement in our website.
This research played a pivotal role in shaping the user experience, since it enabled us to create intuitive interfaces, streamline navigation, and enhance overall user satisfaction. The findings from our user research not only influenced the design process but also formed the basis for data-driven decision-making, ensuring that our website aligned with user expectations and met our business objectives.